It's easy enough to get caught up in the mundane details of one's daily life, forgetting just how amazing a time we live in. For instance, twenty years ago I had to rely on word of mouth and the grapevine to find out of town gigs, now I just need to do a quick Google search to find venues around the world that may be interested in my music. Furthermore, I can email a complete press pack to the interested parties, all in a digital format. No need to have expensive 8x10 glossy headshots printed, no need to print a bio and duplicate hundreds of tapes or cds to be mailed off to the booking agents in charge of each particular venue. This saves untold amounts of cash, as any musician of a certain age can attest.
It's now easier than ever to widen your audience. There are Intertnet based radio stations, personal websites and blogs, Myspace, Facebook, iTunes, etc. There are even websites that allow your fans to print out tee shirts with your likeness. Can you imagine how long it took one of the original twelfth century troubadours to go on tour? Southern France to Italy was a journey of days, weeks, or months, depending on where point B was. Now we can be a world away in a matter of hours. They sang for their supper back then, with no chance of a group of enthusiastis fans weaving their countenance and the words "Maurice the Harpist doth Rock" on their tunics.